Following the liberalisation of the airwaves in the 1990s, major media houses started radio stations, each targeting a specific demographic and music genre.
Citizen Radio, Kiss FM, Easy FM, Classic FM and Family FM (now Radio 316) are some of the stable. More recent ones are Hope FM, Igra FM, QFIVI and Milele FM, among others.
Vernacular stations, too, have carved a niche of their own. Some of the stations are: Kass FM and Chamgei FM (Kalenjin), Coro, Kameme and Inooro FM (Gikuyu), Ramogi FM (Luo), Mulembe FM, Musyi FM (Kamba) and Egesa FM (Gusii). KBC also broadcasts in vernacular of nearly all communities in Kenya.
There are also full-time radio relays of the BBC World Service, Voice of America and Radio France Internationale, among others.