The Safari Rally is considered the world’s toughest rally. It was first held between May 27 and June 1, 1953 as the East African Coronation Safari in Kenya, Uganda and Tanganyika (Tanzania) to celebrate the coronation of Queen Elizabeth II. In 1960, it was renamed the East African Safari Rally until 1974 when it became the Safari Rally.
The event was part of the World Rally Championship calendar for many years until it was excluded for lack of funding and organisation in 2003. Since then, the event has been part of the African Rally Championship organised by FIA. Now it is known as the KCB Safari Rally after its sponsor, Kenya Commercial Bank (KCB).