Kerugoya Kutus Town is located in Kirinyaga County, Kirinyaga District of Central Province. Kerugoya is located 10 kilometres east of Karatina and 40 kilometres west of Embu.

Kerugoya forms a local authority together with another township, Kutus. It is known as Kerugoya/Kutus municipality.  The municipality has six wards: Kerugoya Central, Kerugoya North, Kerugoya South, Kutus South, Kutus Central and Nduini. Most of these wards belong to Kerugoya/Kutus Constituency. Kerugoya is also headquarters of Central division of Kirinyaga District.

A famous deaf school Kerugoya School for the Deaf is based in Kerugoya Town. Others are, Kerugoya Boys High School, Kerugoya Girls High School. others are Kerugoya Good shepherd academy kerugoya St. Joseph Academy and many more.

It is associated as economic hub of the region given the big arable farms held by local farmers: Tea, coffee,and others food stuff are among the crops grown in the upper area,as the region is most suitable for farming.

When traveling from Nairobi, the capital city, Kerugoya town is Easily Accessible by use of public service vehicle(or PSV) Vehicles locally known as Matatu and it typically takes about 2hrs of travel at a legal speed limit of 80km/h. Mostly these vehicles are located in Nyamakima and Tearoom. the widely used cartel are as follows, KUKENA, KENYA MPYA Private vehicle etc.